Build the future of performance marketing — in Pakistan, for the world.
DigiMinds is a remote-first performance marketing team scaling real US, UK, UAE and Australian brands. Compensation is USD-pegged PKR, senior roles unlock ESOP, and every win is measured in client profit — not impressions. If you optimize for outcomes, we want to talk.
Real clients. Real data. Real ownership.
Real clients, real money
US, UK, UAE and AU brands with 5-7 figure monthly ad budgets. No ghost accounts, no portfolio-padding work.
Real data, real loops
Server-side tracking, offline-conversion uploads and POAS bidding mean your wins are measured in profit — and so is your bonus.
Remote-first, USD-pegged
Work from anywhere with PKT overlap to EU/MENA. Compensation in USD-pegged PKR so currency volatility doesn't eat your raises.
Real growth, real ownership
Senior roles get ESOP eligibility after 12 months. We promote operators, not politicians.
Four roles, fully scoped.
No vague JDs. Each role below ships with the full responsibilities, requirements and compensation outline so you can self-qualify before you apply.
Media Buying · Role 01
Senior Performance Marketing Manager (Google / Meta)
Own a portfolio of $250K-$1M/year ad spend across DTC ecommerce and high-ticket B2B accounts in the US, UK, UAE and AU. Optimize to POAS, not vanity ROAS. You are the senior brain on the account — strategist, buyer, and the person the client trusts when budgets get loud.
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Responsibilities
- Own end-to-end Google Ads and Meta Ads strategy for 4-7 active clients spanning DTC, lead-gen and high-ticket B2B.
- Set Target CPA / TROAS / MER targets tied to client margin and LTV — not industry benchmarks.
- Architect campaign structures (Performance Max asset groups, Advantage+ shopping, Demand Gen, ABM lead funnels) from first principles for each account.
- Run weekly profit-loss reviews with clients; explain wins, losses and the next 30-day plan in business language.
- Brief the creative team on hook angles, audience pain and offer constructs — then close the loop with what actually scaled.
- Coordinate with the tracking engineer on Server-Side CAPI, sGTM and offline conversion uploads so spend always follows real revenue.
- Mentor a junior buyer; review their builds and bid changes before they ship.
- Hit a 92%+ client retention bar — the floor, not a stretch goal.
Requirements
- 5+ years managing 6-figure monthly paid budgets across Google Ads and Meta Ads.
- Documented experience scaling at least one account past $100K/month spend at profitable POAS.
- Fluent in Performance Max, Advantage+ Shopping, Demand Gen, ABM lead funnels and value-based bidding.
- Comfortable reading GA4, server-side conversion data and CRM exports — you debug attribution, you don't blame iOS.
- Writes clean English; can run a senior-stakeholder call without an account manager in the room.
- Self-directed, calm under spend swings, allergic to vanity metrics.
Nice to have
- • Experience with COD ecommerce and WhatsApp sales flows in MENA / South Asia.
- • Google Ads / Meta Blueprint advanced certifications.
- • Prior agency-side experience with US, UK or UAE clients.
Compensation
Competitive base in USD-pegged PKR plus performance bonus tied to client retention and POAS. ESOP eligibility after 12 months.
Automation · Role 02
GoHighLevel Automation Specialist
Build the CRM, calendar and SMS/email automation backbone that turns DigiMinds ad clicks into booked appointments and closed deals. You own GHL builds end-to-end across 8-15 active client sub-accounts.
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Responsibilities
- Architect GHL sub-accounts: pipelines, custom fields, calendar logic, workflow triggers, snapshots.
- Build speed-to-lead automation (SMS + email + voice drop) firing in under 60 seconds of form submit.
- Wire two-way SMS qualifying sequences, appointment confirmation and no-show recovery flows.
- Stand up offline-conversion uploads from GHL back to Meta and Google for closed-loop attribution.
- Integrate with Make / Zapier / native APIs (Stripe, Calendly, Twilio, Slack) where GHL falls short.
- Document each build in a client-facing loom + SOP so handover is bulletproof.
- Partner with media buyers to translate funnel drop-offs into automation fixes.
Requirements
- 3+ years building inside GoHighLevel (Pro/Agency tier) for service or lead-gen businesses.
- Deep workflow + custom-values + trigger-link fluency; can debug a broken automation in 20 minutes.
- Comfortable with regex, basic JS in custom code blocks, and webhook payloads.
- Strong written English for client documentation.
Nice to have
- • Make.com / n8n / Zapier advanced certifications.
- • Experience white-labelling GHL for agency partners.
- • Twilio messaging compliance (10DLC, A2P) familiarity.
Compensation
USD-pegged PKR base plus per-build delivery bonus. Tooling stipend included.
AEO / Content · Role 03
AEO / SEO Content Strategist
Own answer-engine optimization and traditional SEO for DigiMinds and a handful of high-value clients. You make pages that ChatGPT, Perplexity and Google AI Overviews quote — and that real buyers convert from.
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Responsibilities
- Map buyer-intent question clusters and convert them into AEO-ready content briefs.
- Ship 6-10 long-form pages per month against a topic graph; own internal linking and entity coverage.
- Implement JSON-LD schema (Organization, Service, FAQPage, Article, JobPosting, Speakable) — not as decoration, as crawl scaffolding.
- Audit content for AI-citability: extractable answers, source attribution, freshness signals.
- Track rankings, AI-citation mentions and assisted conversions; kill content that doesn't earn its keep.
- Brief writers and review every draft before it goes to dev.
Requirements
- 3+ years in SEO, content strategy or technical content roles — agency or in-house.
- Hands-on with Ahrefs / Semrush, GSC, and at least one AI-citation tracker (Profound, Otterly, etc).
- Can read a Lighthouse / Core Web Vitals report and prioritize fixes.
- Native-quality English writing; ruthless editor.
Nice to have
- • Experience with programmatic SEO at scale.
- • Familiarity with Next.js, MDX and structured-data tooling.
Compensation
USD-pegged PKR base plus quarterly performance bonus tied to AI-citation growth and organic-led pipeline.
Creative · Role 04
Performance Creative Producer (UGC + Ad Creative)
Run the creative engine that feeds DigiMinds' media buys. You source UGC creators, brief shoots, edit static + video ad variants at velocity, and close the loop on what actually scales.
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Responsibilities
- Brief, cast and manage a roster of UGC creators across the US, UK, UAE and PK.
- Ship 30-60 ad-ready creatives per month (statics, UGC video, motion graphics) across active client accounts.
- Build modular creative systems — hooks, problem framings, social proof inserts, CTA variants — so the buyer can A/B at scale.
- Use creative-testing frameworks (3-2-2, ACO, dynamic creative) and report what wins per account.
- Maintain a brand-safe asset library for each client with version control.
- Partner with media buyers to debrief every cycle: which hook scaled, which thumb-stop won, which offer construct died.
Requirements
- 2+ years producing performance creative for DTC ecommerce or lead-gen accounts.
- Fluent in CapCut / Premiere / After Effects basics; Figma for static layouts.
- Understanding of platform-native creative norms (Meta Reels, TikTok-style, YouTube Shorts).
- Can write a creator brief that returns usable footage on the first take.
Nice to have
- • AI-creative tooling (Runway, Higgsfield, ElevenLabs, Midjourney).
- • Direct experience scaling a UGC-led brand past $1M revenue.
Compensation
USD-pegged PKR base plus per-creative shipping bonus and a winners' pool tied to top-performing ads.
Tell us what you've actually scaled.
One specific account, the mechanism that moved the number, and the result. That single paragraph carries more weight than a CV.
Hiring, answered straight.
Is this fully remote? What timezones do you work in?
Yes, remote-first. Our anchor zone is PKT, with deep overlap into MENA and EU mornings and a few hours into US East mornings. Async-first culture — but client calls and creative reviews live on calendar.
How does compensation work in practice?
Base pay is set in USD and paid in PKR at the rolling 30-day rate, so currency moves don't silently eat your raises. Add performance bonuses (POAS, retention, shipping velocity) and ESOP eligibility for senior roles after 12 months.
What does onboarding look like?
Week 1: shadow active accounts and read every SOP. Week 2: own a single workstream under a senior. Week 3-4: take a sub-account end-to-end with weekly senior review. Full ownership by day 60 if the work is clean.
What if I don't fit any of the four roles?
Use the "Other / General Application" option on the form. We open new roles every quarter and a strong cover note goes into the bench for the next opening.
Don't see your role? Pitch us anyway.
The best hires we've made didn't fit a posted JD. If you build profit systems for a living, we want to hear it.
info@digiminds.org · +92 371 4232502