Question 1

How does DigiMinds price its services?

Accepted Answer

We work on a flat monthly retainer scoped to your channels and ad spend — not a percentage of spend, which rewards an agency for spending more of your money. Retainers run from a focused single-channel engagement up to full multi-channel management with a Fractional CMO layer. You get a fixed scope and a fixed price, so incentives stay aligned with your profit, not our invoice.

Question 2

What is POAS and why do you optimize to it instead of ROAS?

Accepted Answer

POAS is Profit on Ad Spend — gross profit generated divided by ad spend. ROAS (Return on Ad Spend) only counts revenue, so a 5x ROAS can still lose money once cost of goods, shipping and discounts are removed. POAS optimizes to the number that actually grows your bank account. We feed margin data into the bidding so the algorithm scales your profitable products, not just your high-revenue ones.

Question 3

What is AEO (Answer Engine Optimization)?

Accepted Answer

AEO is the practice of getting your brand named and cited inside AI answer engines — ChatGPT, Gemini, Perplexity and Google AI Overviews — rather than just ranking in the traditional blue links. These engines synthesize answers from sources they trust and can parse. AEO uses structured data, citable content, entity clarity and an llms.txt file so that when a buyer asks an AI for the best option in your category, the answer is you. DigiMinds was the first agency in the UAE to run AEO as a service.

Question 4

What is server-side tracking and why does it matter?

Accepted Answer

Server-side tracking sends conversion data from your own server to ad platforms (via Meta CAPI, Google Enhanced Conversions and server-side GTM) instead of relying only on a browser pixel. Browser pixels lose 30–40% of conversions to ad blockers, iOS privacy and cookie expiry. Server-side recovers that data, which makes attribution accurate and gives the ad algorithms cleaner signal to optimize against — usually lifting measured ROAS within weeks of going live.

Question 5

How and how often do you report?

Accepted Answer

You get a live dashboard tied to real revenue, plus a weekly written summary that explains what changed, why, and what we are doing next — in plain language, not a wall of platform screenshots. Every metric traces back to closed revenue through our closed-loop attribution, so reporting answers the only question that matters: did this make money?

Question 6

What are your contract terms?

Accepted Answer

Month-to-month after an initial 90-day commitment. The 90 days exist because the first month is setup and tracking, and meaningful optimization needs a full cycle of data — judging us on week three would be judging the plumbing, not the results. After that you can leave any month with 30 days' notice. Our 92% retention rate means almost no one does.

Question 7

How long until I see results?

Accepted Answer

Expect the tracking and account foundation in the first 2–3 weeks, early efficiency gains by week 4–6, and compounding improvements from month two onward. Our benchmark is a 41% CAC reduction within the first 90 days. Anyone promising transformational results in week one is selling optimism, not performance.

Question 8

Which markets and regions do you work in?

Accepted Answer

We run accounts across the UAE, UK, USA, Australia, Canada and Pakistan. Our team handles multi-currency, multi-timezone and region-specific privacy requirements, and our case studies span MENA e-commerce, USA B2B, UK apparel and MENA real estate.

Question 9

What is the Fractional CMO model?

Accepted Answer

A Fractional CMO gives you senior marketing leadership — strategy, positioning, channel mix and team direction — without the cost of a full-time executive hire. Our founder Afshan Rafique leads these engagements. It suits growing brands that have outgrown ad execution alone and need someone owning the marketing P&L at a strategic level.

Question 10

Do you only do paid ads, or full-funnel growth?

Accepted Answer

Paid media is the engine, but we build the full system around it: server-side measurement, SEO and AEO for organic visibility, and lifecycle revenue through Klaviyo email and SMS. For one apparel client, email and SMS alone drove 35% of total revenue. We connect channels so they compound instead of competing for credit.

Question 11

What makes DigiMinds different from other agencies?

Accepted Answer

Most agencies sell activity — campaigns launched, hours logged, reports sent. We sell outcomes, and the difference is measurement. Server-side tracking, POAS-led buying and closed-loop attribution mean every dollar is traced to closed revenue. We would rather show you one honest number than ten flattering ones.

Question 12

How do I get started?

Accepted Answer

Request a free audit. Within 48 hours we deliver a written teardown of your current account — wasted spend, tracking gaps, missed structure and the specific moves we would make. There is no obligation and no drip sequence. If it is a fit, we scope a retainer; if not, you keep the audit.

Tier	Scope	Best for
Single-channel	One platform, managed end to end	Focused scale on Google or Meta
Multi-channel	Paid + tracking + reporting across channels	Brands scaling across platforms
+ Fractional CMO	Full management plus strategic leadership	Owners who need CMO-level direction

Questions, answered straight.

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