Fractional CMO · Afshan Rafique
Fractional CMO Pakistan. Strategy, not just spend.
Senior marketing leadership for scale-stage brands — 2-4 days a week, 1/4 the cost of a full-time CMO. Afshan Rafique leads positioning, channel mix, agency oversight, attribution, and the team you already have. POAS-led, AEO-positioned, board-room ready.
What you get
Marketing leadership without the FTE hire.
Positioning + messaging
Category-defining brand voice. AEO-first, citation-engineered, board-ready narrative.
Channel mix + budget
POAS-led media plan. Kill what doesn't pay, scale what does. Quarterly reallocation.
Agency + team oversight
Run your existing agencies. Hire the missing players. Weekly POAS review, monthly board deck.
Engagement models
- · 90-Day Sprint — diagnostic + 90-day plan + first wave executed
- · Quarterly Retainer — 2 days/week, board-deck cadence, agency oversight
- · Annual Partner — 3-4 days/week, P&L accountability, board seat optional