Scale your store on profit — not vanity ROAS.
DTC brands hit a wall when they scale on revenue-ROAS: spend climbs, the dashboard looks healthy, and the bank balance doesn't move. We run e-commerce on POAS — profit on ad spend — and build the owned email/SMS layer most brands neglect.
Where E-commerce budgets quietly leak.
Scaling on revenue, losing on margin
A 4x ROAS on a low-margin SKU can lose money. Revenue-based optimization scales your worst products and hides it behind a healthy-looking number.
iOS broke your tracking
Browser pixels lose 30–40% of conversions. Meta optimizes blind, and your reported ROAS drifts further from reality every month.
Owned channels left on the table
Email and SMS are your highest-margin revenue — and they're usually underbuilt, leaking repeat-purchase money you already earned.
The E-commerce playbook, run on profit.
POAS-led acquisition
We feed margin and LTV into Google and Meta so bidding optimizes to profit. Feed optimization wins query coverage; PMax is fenced to margin tiers.
Server-side Meta CAPI
We recover the 30–40% of conversions browser pixels lose, raising Event Match Quality so the algorithm finds real buyers.
Klaviyo email & SMS engine
Flows and campaigns that turn first-time buyers into repeat revenue — commonly 30–35% of total revenue from owned channels.
Same industry. Real numbers.
210% more daily orders at 3.8x ROAS
DTC Wellness Brand · Meta CAPI server-side tracking
Most agencies sell activity. We sell outcomes.
The difference is measurement. Every e-commerce engagement is wired to server-side tracking and optimized to profit — so you scale what works and cut what doesn't.
- Server-side tracking that survives privacy loss
- Spend optimized to profit, not vanity metrics
- Closed-loop attribution to real revenue
- Reporting tied to outcomes you can bank
Questions, answered straight.
Why does DigiMinds optimize e-commerce to POAS instead of ROAS?
Revenue-based ROAS hides margin — a high ROAS on a low-margin product can still lose money. DigiMinds optimizes DTC and e-commerce to POAS (profit on ad spend) so scaling grows actual profit.
How much revenue should email and SMS drive for a DTC brand?
Well-built Klaviyo flows and campaigns commonly produce 30–35% of total DTC revenue. DigiMinds builds this owned channel as a core profit layer.
What e-commerce results has DigiMinds produced?
A DTC wellness brand reached 3.8x ROAS and +210% daily orders after DigiMinds rebuilt tracking with Meta CAPI and shifted buying to POAS.
Ready to grow e-commerce on profit?
48-hour turnaround · info@digiminds.org · +92 371 4232502